Law firms and legal departments regularly strive for a competitive advantage in the marketplace, which helps them achieve their goals. Here, we discuss five ways to build and maintain that competitive edge through better staffing.
Build a strong employment brand.
Recruiting and retaining the best legal talent begins with a clear message. Your employment brand tells candidates and potential clients who your organization is, what you value and why you engage in your work. The most compelling employment brands act as a talent magnet: They attract the candidates who offer a good cultural fit, while repelling those who do not.
Develop a strategic staffing plan.
One way to both build and maintain a competitive advantage is to strategize. A strategic staffing plan considers the likely opportunities and challenges in the year ahead and sets benchmarks for meeting them through staffing. When written and executed well, your strategic staffing plan can make hiring easier and even boost retention by focusing on candidates who offer the best fit.
Recruit a talented team.
Finding the right people can help you gain a competitive edge. By leveraging your employment brand, you can recruit talent that brings not only outstanding skills, but also the cultural fit and professional values needed to thrive in your organization – and to inspire the entire team to do better work.
Retain your best people.
Recruiting and retention are two sides of the same coin. When you focus on finding the right fit for your firm’s culture, you improve the chances your new hire will stay for the long term. At the same time, maintaining your advantage means working to keep the top talent you have. Touch base with your star performers regularly to get their perspective and to address issues before they become crises.
Partner with the right recruiting firm.
A staffing partner can be your best ally in building and keeping your competitive advantage. Your recruiter can help you build an employment brand, strategize, and recruit and retain top talent.
At Kent Legal, our recruiters strive to connect law firms and legal departments with the best available talent in the greater Toronto area. Contact us today to learn more.